Season 2, Episode 2

Inbound Leads – Sales and Marketing Responsibilities

When a lead comes in, organizations with clear rules around how it gets handled succeed more often. An SLA (Service Level Agreement) needs to be in place to ensure the smooth handling of any potential new customer.

Listen Where You Get Your Podcasts

Meet The Guest

Andrew Holmes

Guest

LinkedIn

Andrew Holmes runs Business Development for ICS Creative Agency. He is a seasoned sales veteran with experience in both Sales and Marketing. Once a new client is brought in to the organization, Andrew begins to change hats and help customers stand up specific marketing assets, campaigns and initiatives.

He brings a natural passion with high energy and is truly customer focused. He wants each customer to succeed – even if that means he has recommend his customers search for a specific service elsewhere.

Meet The Host

Kyle Holder

Host

For someone that likes to talk as much as Kyle does, talking about himself doesn’t come easy.

Here are the Top 3 Things to know about Kyle:

He loves to learn. Kyle knows a little bit about a lot of things. Just enough to make him dangerous.
Curiosity is what drives him. Filled with tons of nearly useless facts, because “you never know when that information may become useful”
A true Do-It-Yourselfer. He loves to tackle a challenge and try to figure it out himself, stumbling and learning along the way.

Kyle believes the world of sales is one of the most interesting topics to discuss. It is fundamentally the same as it was 100’s of years ago, yet it evolves every day.

You can talk to him about Sales – Marketing – Raptors Basketball or Star Wars – all topics he loves to dive into.

Part 2 of our interview with Andrew Holmes of ICS Creative Agency.

Kyle and Andrew discuss the process for interacting with leads once they have come in to your organization. Whether they have raised their hand through a form, a download or a contact us inquiry, someone in the organizations has to manage them.

They talk Service Level Agreements to manage the relationship and expectations between Sales and Marketing, as well as how leads should be qualified and when teams should hand them over to the next person in the process.