Season 2, Episode 1

Preparing for Sales and Marketing Outreach

Sales and Marketing may be different function within an organization, but they share so many fundamental things. Teams that want to succeed can undergo a few key exercises that will align both departments and prepare both for success when reaching out to prospects.

Listen Where You Get Your Podcasts

Meet The Guest

Andrew Holmes

Guest

LinkedIn

Andrew Holmes runs Business Development for ICS Creative Agency. He is a seasoned sales veteran with experience in both Sales and Marketing. Once a new client is brought in to the organization, Andrew begins to change hats and help customers stand up specific marketing assets, campaigns and initiatives.

He brings a natural passion with high energy and is truly customer focused. He wants each customer to succeed – even if that means he has recommend his customers search for a specific service elsewhere.

Meet The Host

Kyle Holder

Host

For someone that likes to talk as much as Kyle does, talking about himself doesn’t come easy.

Here are the Top 3 Things to know about Kyle:

He loves to learn. Kyle knows a little bit about a lot of things. Just enough to make him dangerous.
Curiosity is what drives him. Filled with tons of nearly useless facts, because “you never know when that information may become useful”
A true Do-It-Yourselfer. He loves to tackle a challenge and try to figure it out himself, stumbling and learning along the way.

Kyle believes the world of sales is one of the most interesting topics to discuss. It is fundamentally the same as it was 100’s of years ago, yet it evolves every day.

You can talk to him about Sales – Marketing – Raptors Basketball or Star Wars – all topics he loves to dive into.

*This Part 1 of 2 of Kyle’s conversation with Andrew*

There are a lot of differences between Marketing and Sales operations. But at the heart of any successful campaign is the Customer.

Andrew Holmes from ICS Creative joins Kyle to discuss two key exercises that need to be conducted to ensure success in your revenue growth.

First – you need to build your Ideal Customer Profile. Collaboration between Sales and Marketing will help build an accurate picture of what attributes make up an “Ideal Customer”.

Second – the customers buying journey needs to be mapped out. Each stage of the process that a customer will navigate through has to be thought out and logical. The right messaging, combined with the proper Call to Action, all while feeling personalized and tailored to the potential customer as much as possible.

Doing these two exercises will build a clearer picture of who the organization should be focusing their attention on, and what milestones they will be completing along their journey.