Season 1, Episode 19

Scale Sales with Business Growth

Sales Operations look very different depending on the stage the business is at. “What makes you successful at one stage, can kill you at the next” – Chris Foreman

Listen Where You Get Your Podcasts

Meet The Guest

Chris Forman

Guest

LinkedIn

Chris Forman is the Founder and CEO of Appcast, Inc.

He is a serial innovator with a keen eye for solving problems that haven’t fully materialized yet.

Chris’ strength lies in building the right team of people around him to tackle any and all challenges the team faces.

Meet The Host

Kyle Holder

Host

For someone that likes to talk as much as Kyle does, talking about himself doesn’t come easy.

Here are the Top 3 Things to know about Kyle:

He loves to learn. Kyle knows a little bit about a lot of things. Just enough to make him dangerous.
Curiosity is what drives him. Filled with tons of nearly useless facts, because “you never know when that information may become useful”
A true Do-It-Yourselfer. He loves to tackle a challenge and try to figure it out himself, stumbling and learning along the way.

Kyle believes the world of sales is one of the most interesting topics to discuss. It is fundamentally the same as it was 100’s of years ago, yet it evolves every day.

You can talk to him about Sales – Marketing – Raptors Basketball or Star Wars – all topics he loves to dive into.

Sales Organizations rarely look the same during start-up as they do when the business is mature.

In this episode, Kyle and Chris discuss Go-to-Market Strategies, Content Marketing and Being Honest to your team members.

Major Topics:

– Honesty from the top : Telling a new team member “I can only pay you for three months”
– What makes you successful at one stage, will kill you at the next
– Too much money at the start makes you dumb : Financial Constraint drives innovation
– CAC:LTV Ratio to understand health of Sales Organization : Be honest an include the correct costs
– Churn is a major indicator of a Healthy Sales Organization : Team Members stay if they are happy and winning.

And much more.