Season 1, Episode 14

Building a Healthy Sales Organization

To be healthy, you have to have regular checkups. The same goes for a sales organization. Evaluating and reviewing your sales organization is critical to ensure its long term success.

Listen Where You Get Your Podcasts

Meet The Guest

Chris Cummins

Guest

LinkedIn

Chris Cummins is the CRO of Appcast, Inc. He is a Sales Process Expert, overseeing the creation, implementation and optimization of high performing revenue teams.

Chris takes a modern, systematic approach to generating sustainable pipeline and revenue streams for modern B2B Sales Organizations.

Meet The Host

Kyle Holder

Host

For someone that likes to talk as much as Kyle does, talking about himself doesn’t come easy.

Here are the Top 3 Things to know about Kyle:

He loves to learn. Kyle knows a little bit about a lot of things. Just enough to make him dangerous.
Curiosity is what drives him. Filled with tons of nearly useless facts, because “you never know when that information may become useful”
A true Do-It-Yourselfer. He loves to tackle a challenge and try to figure it out himself, stumbling and learning along the way.

Kyle believes the world of sales is one of the most interesting topics to discuss. It is fundamentally the same as it was 100’s of years ago, yet it evolves every day.

You can talk to him about Sales – Marketing – Raptors Basketball or Star Wars – all topics he loves to dive into.

Appcast is the industry leader in Programmatic Job Advertising, and has a diverse team spanning Business Development, Marketing and Account Management Roles.

Chris and Kyle talk about a huge range of topics:

Having a Sales Plan – From the CEO, CRO, VP of Sales, all the way to Sales Reps
Aligning Reps to the Sales Plan – Ensure their goals are communicated CLEARLY and without clutter
Shared Goals between Sales and Marketing
Performance Management
Training and Development
Ongoing Skills training, Podcasts, Books, Leadership Led Sessions
Defined Sales Process
Hitting Revenue – This is the overall metric, but can’t be the single guiding metric.